Discover our Rolex Showroom Rolex Boutique at San Jose

‭Custom-designed from floor to ceiling, our boutique invites the guest to enjoy an environment that is both open and intimate. With soaring natural wood bookshelves, beautifully appointed lounge areas, and custom made sculptural elements from Switzerland, it is the first boutique of its kind in the world.

The J. Licht & Sons Boutique offers a glimpse into the future of luxury with moving walls that transform spaces, secret rooms cloaked by bookshelves and case designs that appear to float. All combined, we have created a boutique that parallels the craftsmanship and attention to detail of a Rolex timepiece, and offers our guests a luxurious customer experience.