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J. Licht & Sons Rolex Showroom in California J. Licht & Sons Rolex Showroom in California


An Immersive Showroom Experience

The J. Licht & Sons Rolex Boutique delights the senses with the rich use of natural materials in a fully reimagined and custom-designed boutique experience.

J. Licht & Sons Rolex Showroom in San Jose


Custom designed from floor-to-ceiling, our boutique invites the guest to enjoy an environment that is both open and intimate. With soaring natural wood bookshelves, beautifully appointed lounge areas, and custom made sculptural elements from Switzerland, it is the first boutique of its kind in the world.

J. Licht & Sons Rolex Showroom in San Jose California


The J. Licht & Sons Boutique offers a glimpse into the future of luxury with moving walls that transform spaces, secret rooms cloaked by bookshelves and case designs that appear to float. All combined, we have created a boutique that parallels the craftsmanship and attention to detail of a Rolex timepiece, and offers our guests a luxurious customer experience.

Visit J. Licht & Sons Rolex Showroom


We invite you to visit our boutique in the Valley Fair Shopping Center on the border of Santa Clara and San Jose, California. Our highly trained staff looks forward to providing you with an unforgettable experience.

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