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Our History at J. Licht & Sons Rolex Boutique in California

Rolex and J. Licht & Sons Rolex Boutique History

J. Licht & Sons is proud to have served the Bay Area community for over 100 years.
The store has remained a family-owned institution, offering unparalleled service and expertise in the heart of Silicon Valley. As Rolex's oldest partner in the region, J. Licht & Sons is more than just a boutique; it's a destination where clients experience the fusion of tradition and innovation.

J. Licht & Sons Rolex History in California

History of excellence

At the turn of the 20th century, as Rolex founder Hans Wilsdorf began dreaming of a precision watch that could be worn on the wrist, Marcus Licht was perfecting his craft as a Watchmaker in the San Francisco Bay Area. Established in 1916, Marcus’s son Arthur founded J. Licht & Sons, which remains the Bay Area's oldest family-owned and operated jewelry store.

J. Licht & Sons Rolex History in California

Rolex heritage

‭The Rolex commitment to precision and innovation throughout the century have gained their timepieces the admiration of President’s, dignitaries, pioneers, artists, athletes, visionaries and tastemakers the world over. Fortifying a commitment to their heritage, Rolex and J. Licht & Sons continue to share in the time honored tradition of commemorating the achievements and special occasions of their esteemed Silicon Valley / San Jose clients.

Our Rolex History at J. Licht & Sons